Tuesday, July 14, 2009

online stores

There are many businesses that have an online store or an e-commerce site. The advantage of this is that they can broaden their customer base and are able to sell virtually world wide, depending on goods and postal/transport arrangements. The success from this online store will greatly depend on how many potential customers visit the site and how many of these potential customers actually purchase something from the web-store. Many stores have very small conversion rates, amount of visitors who actually buy an item, and this is influenced by many factors such as sense of payment security, reputation of the web-retailer, and payment methods. Conversion rates aside, the biggest challenge to any online store or e-commerce site is attracting the desired amount of traffic to achieve certain sales targets and make the store viable.
Many have argued that a site with high search engine rankings have the best results, but I have also seen sites that have achieved great success through word of mouth and not as many search engine visitors. The best approach is to have a balanced marketing approach and work on your existing customer base online through PPC or CPM advertising, posters, SEO, and even using free sources such as online classifieds and free classified sites. These provide a good deal of exposure with minimal outlay.
Buy and Sell online

3 comments:

  1. Online stores are moving good among the people for their needs... The above blog is too good and informative. One of the Free Classified site which I am using is http://www.phinditt.com. They are providing very good services for the Internet Marketers...


    free classifieds |
    online classifieds |
    free online classifieds

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  2. Now online stores are growing day by day.people can online buy and sell anything form online stores.fortunatly we have some free classified sites that are very user friendly.

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  3. Thanks I found this nice blog like the blog I read a while ago regarding on free posting of classified ads. So better to keep on posting!

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