After studying the different types of classified ads in the University textbook market, it is quite apparent that there are a huge number of books which aren't being sold.
One of the many factors which I will post about today is the structure of how a classified ad for a textbook should be written. The structure of the ad is important, and will not always be the same for everything that you are selling.
A textbook classified should have the Book title followed by the course code of the subject where it will be used (both in bold), followed by the author, book condition, selling price, and your contact details. If the classified has this information it can quickly catch the attention of someone who is looking for that book. It is preferable if it's a paper ad that it be typed on a computer, or if it's online it is posted on a relevant classified website.
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